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WTM London is a travel & tourism trade show held at ExCeL in London, United Kingdom. The 2025 edition brought together 4,112 exhibiting companies - 3% more than the 2024 edition, which had 4,001.
Exhibitors came from 135 countries, the largest contingent being Italy with 389 companies, ahead of Spain and United Kingdom. Most of the floor was taken by destination management companies, accommodation and tourism boards.
A large share of exhibitors appeared under a national or group banner, with 183 pavilions in total. The biggest was ENIT SPA, which brought 284 companies, followed by Visit Portugal and Egyptian Tourism Authority.
The list covers all 4,112 exhibiting companies, with company name, website, country, product category, stand number and the pavilion each sat under.
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