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WTM London is a travel & tourism trade show held at ExCeL in London, United Kingdom. The 2024 edition brought together 4,001 exhibiting companies - 5% more than the 2023 edition, which had 3,795.
Exhibitors came from 132 countries, the largest contingent being Italy with 411 companies, ahead of Spain and United Kingdom. Most of the floor was taken by destination management companies, accommodation and tourism boards.
A large share of exhibitors appeared under a national or group banner, with 171 pavilions in total. The biggest was ITALIAN NATIONAL TOURIST BOARD - ENIT SPA, which brought 323 companies, followed by VisitPortugal and Sri Lanka Tourism Promotion Bureau.
The list covers all 4,001 exhibiting companies, with company name, website, country, product category, stand number and the pavilion each sat under.
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