Alaya Panama | Hotel In Panama

Alaya Panama is a boutique beachfront hotel that wanted to transform from a traditional room-selling property into an exclusive retreat venue for wellness groups, yoga retreats, and luxury destination weddings.

For years, the hotel operated under a standard model — selling rooms through OTAs and short-term bookings. However, the team saw a growing global trend in wellness travel and sought to reposition the property as a full buy-out retreat destination rather than a regular hotel stay.

Despite having a beautiful location and the right facilities, Alaya Panama struggled to attract serious retreat organizers or event planners. Their main outreach approach was contacting influencers and yoga instructors on Instagram — a strategy that led to little traction and no sustainable bookings.